If your club is devoting a large amount of it's revenue to gym marketing you re-evaluate your strategy and bootstrap you advertising projects.
First, some of your favorite leads come from the customers. Make sure to request referrals at point of their sale, offer ongoing rewards for recommending friends, and keep it fun by making it a game or contest to get folks active in the action.
Next, Guerrilla marketing for health clubs is actually underutilized. Develop relationships with local businesses and come up with cross promotional opportunities. Sponsor the healthy items on a restaurant menu and hand out guest passes to a new diners who order products, Offer reciprocal discounts at the area businesses. Buy fishbowls and get to purchase lunch or some service to a lucky weekly stroking winner.
Another way to ensure products ton of word of mouth gym as well as excitement building is to guide with the giving turn in all interactions whether it be a potential prospect and promotional partner. Give away value together with members will come. Offer to host a complimentary boot camp to a local companies employees, Comp out training an on air personality question free props on telephones or TV.
Finally, during the necessary intermingling with local marketing experts and celebrities acquire just a little expert status for yourself. Become the trusted spark these community leaders one can anticipate for fitness advice. Keep in mind that the people will learn.
While not an thorough list these tip can put you and your health club well maneuvering to being recognized as an area healthy lifestyle destination and may even expert status, generous actions benefactor, welcoming host in direction of existing members friends/family and all around great person. With your suggestions along with continuing of having credibility, relationships, and promotional partnerships and you might not have to ever spend noticeably on advertising.
Unless, of course all that money you are insanely putting starts burning a hole for you.
Frank Emanuel a very Sr. Consultant with Personal trainer Group http: //www. gymmarketing. com/ a ready-made service health club promotion/marketing and also consulting firm and President within the Health Club Pro, LLC. They are an award winning exercise business professional, an talented speaker, trainer and cause of various industry related account books. Over the last 15yrs Frank has worked at every level just for the health club business which one diverse culmination of experience get him to and his associates at Fitness marketing Group the foremost authorities on well being marketing, staff coaching, , nor operational systems. If you have any queries or comments or desire to receive more information regarding how Frank or his associates at Personal trainer Group can help via your gym or fitness carrier's excel email him in your mind frank@gymmarketing. com