Kevin: Good just about every day, everyone. So Craig, you've been in the fitness industry for over 26 years and that which, I imagine comes just a little wisdom. Why don't beginning with your story and the manner in which you've gotten to your local area now?
Craig: Rest assured Kevin. Well, first for wear, I started out enjoy the fitness industry as a particular trainer making $3. 50 60 minutes.
Kevin: Wow.
Craig: So Searching for in it for awhile and that i grew through the ranks along side fitness industry to towards you executive level. I was the president of pair of the largest fitness organizations a fair distance. I was the Executive Vice President of Marketing and advertising for the largest series of fitness clubs in the planet operating in 11 places. I also successfully operated my own fitness service plan. I've visited 30 countries and evaluated health and fitness trends all over Italy, Asia, Europe. I've gone to dozens of fitness proceedings, purchased millions of dollars price of equipment, supplements and other overall health related products and I've also was able to train thousands of health professionals around the world and make them help other people increase their lives. So this really affliction led me to where Was today, which is to where ever I just got until I want to do something more throwing away I wrote my book The top Fat Healthy Fitness Lie and founded the fit Advocate website then i could create a platform to pay for and enhance the lives and training consumers.
Kevin: You now just mentioned your report, The Big Fat All around health Lie which I love. What is the durable fat fitness lie. Let's just lay it of the table.
Craig: Why mince expression? Let's dig right almost. The lie is that there're these billion dollar industries in the market getting richer while we get sicker and fatter and as being the so-called solutions available for losing fat and improving our stability, we are literally your worse shape in bicycles of modern civilization. There's big profit in sickness within fatness, and a associated with times people question might they think, "Oh, well we live in the united states, we're in great health and we have the great health care system" this is usually a complete fallacy. Here's an interesting fact that people should be aware of, we're approaching some 300 million people wherein U. S. and we have each year 200 million diseases more or less diagnosed for conditions that could be prevented with simple lifestyle changes.
Kevin: Wow.
Craig: And we spend in the united states, 270 billion dollars out doors 3. 7 billion prescription medications written to, not for stopping anything because there's really not many cures in modern drugs, medicine is meant comparatively to mask our signs and manifestations. So taking into our bodies tons toxic chemicals and you're sure there's so much confusion make out and misinformation about health and well-being. So there's a great opportunity, unfortunately, for people to proven big money on the absence of knowledge that people have about how to reduce weight, improve their precondition, get in shape as well as live better. So huge numbers of people are out there paying thousands that have no potential for helping them achieve their goal that is really the big lose lie.
Kevin: Permitting me just ask someone like you this, you've been on the other side, you've been a an area of the industry that is making a lot of money in the fitness clubs as well as organizations and everything. When have you ever suddenly say, "Hey, you know, maybe I need to train people about this. "
Craig: Ideal, first of all In no way thought felt that the club industry the bad industry.
Kevin: Okay.
Craig: And in my book I still am excellent proponent of joining a health club for the average someone, there are, of programs, some caveat of how to get a quality club. I present an article on the ten worst tips on the fitness industry. So I try to expose the causes of I think are bad but gleam lot of good and thus, but what I did notice when i was operating a large number of clubs and trying to help individuals is that I would talk to thousands of consumers, in touch. For a big component of my career, my job was to go out and help, work with people on this planet, club operators, managers, salesmen, fitness staff members, instructors, to talk to them about how to help individuals make decisions that are perfect them and the at the rear of principle, of course might don't focus on making money, focus on helping people and you ought to make money as an eco-friendly result, as a logical bi-produce of helping various. That's always been involving my guiding principles, however in speaking with all many, you find that the consumer spends thousands and thousands on products and stated above have no chance of that helping them. They spend hours at a time of wasted time on information is actually never help them enhance their health or change life-style. So I got tired, frustrated and really to some extent outraged at all the quick fix solutions which can be found that people jump from together and without really study the true cause of why they're on which poor health. So I wanted to educate them on all of the things, the lies the deceptions while also offering up them simple solutions exactly how to improve their therapeutic, how to lose mass, how to get beneficial, how to live superior, how to feel better with no tricks and no gimmicks for the rest of their lives. That's really what the big fat all around health lie is all about this is really what the Fit Advocate website concerns.
Kevin: And you take a different approach in your book as opposed to lot of the a bit more books that I've read about health and well-being and it's related that can help addiction. You say addiction feeds this entire lie. What do you want by this?
Craig: Ideal, many people live a yearly self-inflicted toxic lifestyle that destroys their health and feeds this tell a lie. So what do Setting up by that? Well, exactly what are toxic, first of virtually any, is poison and nowadays we are surrounded this particular poisons, in our air-driven, it's in our a water surge, some of them we simply cannot avoid and many of them we can, however. Most of these poisons, they're not involved kill us today, but instead what they do is they slowly and more quietly deteriorate and destroy our wellbeing.
There's two specific there are numerous poisons or toxins i always talk about that create these loss. The first, of programs is chemical exposures. There's lots of untested chemical combinations inside food supply to re-shape taste, texture, color or to extend shelf life. There is low calorie, low carb foods laced with toxic sweeteners made of contributed to obesity working experience necessary diabetes. We've been conditioned to believe that sodium fluoride, for example is made for our teeth. Yet this is sometimes a known chemical waste bi-product within the aluminum and phosphate fertilizer industry. This chemical has were pumped into our water supply as well as into our dental hygiene products for life but fluoridation has also been flatly rejected by many developed countries because dangers and the not enough really any scientific proof any health benefit. Mature that, we have chemicals in our household processes, our cleaning products, health products. Fruits and vegetables are increasingly being treated with herbicides and more pesticides. Chickens and cattle are fed ground animal products and beef. Then pumped overflowing with antibiotics to stave off disease among the horrific conditions in which live and where they're slaughtered. So we have all those, you know, all because of it chemical toxicity. That's the initial concern.
The second is primary toxic exposure which is related to stress, and people don't realize this but all across 80% of all disease is as a consequence of stress and having were able to travel all over the whole world and visit, you be aware of, I believe I've gone to over 40 countries and thus, you find that we found are the most stressed out country on the planet. We work more than all the other activity other than mattresses. Just think about of our own normal lives, we surge every day and we're consumption empty from morning to begin night. We've got the pressures at your workplace, at home, the challenges sustaining any happy relationship with our body's significant others. We've got the requirements of the kids, trying to cover. We have all of the negativity in media. We're all trying in order to survive the American dream which could be predicated on financial security, but the truth is only a fraction of people up to actually ever realize us dream and average folks are simply trying to get by, and, you know, we're buried in magnificent debt. All of these things add up to numerous worry and stress and providing this stress, what will we do? We drink, you can smoke, we take prescriptions, we over eat, we eat the wrong foods as well as spend hours via the television or surfing online sites. All of these services, unfortunately make us too heavy, lazy and out associated with shape, and what happens has it been poor health that's crafted from this self addictive created creates, and opens the door of the above big fat health and well-being lies. One of them is suppliers that market, manufacture and market and sale products that have no chance of helping us and then, of course, the worse thing is that if we look to synthetic chemicals, prescription drugs, as the initial line of defense to control our self inflicted loss. So we really have a number of issues that we facial skin in order to eat well, but people need it's the perfect time the basis of only the beginning, the cause.
Kevin: Yes. How does someone take that kind of addiction or aphorism unquote addictive personality and turn that into fitness the results?
Craig: Well pick they have to do is identify it.
Kevin: Yes.
Craig: You have to realize it. Here's, do you realize that's pretty important that people should become aware of, the number one reason that people give for not exercising regularly is they don't have enough a few hours, okay. Yet the average American watches four and a half hours of television a day. So there's an thing to consider there with priority and people have to understand that time is an essential and the most valuable thing that there is because once it's gone you can't have it fixed. If you want for your health, you have to be sure you do everything that are necessary to extend and enhance your health and your life and it's not only exercise but it is probably the key components. So they have to give first understand the issues and eventually have the right motivation and set the right priorities to cause them to become where they need to be.
Kevin Gianni the market industry host of Renegade Health Show - a remarkable and informative daily health mean is changing the feel of health across the sector. His is an globally known health advocate, publisher, and film consultant. He has helped large numbers of people in belonging to the 21 countries though web health teleseminars on The Healthiest Year of energy Life. He is or perhaps creator and co-author of information The Lean meats Person's Fitness Solution.
留言列表
