It's easy to become obsessed with getting as many newbies as possible, but in the modern health club market, you must make sure you hang on to the members you can show. Otherwise they will gladly put their money and their loyalty to one of the competitors.
It's likely you have heard that it is 7 times more expensive to attract a new member than it is to keep an spread member happy. And you do not make them "happy", less costly keep them content. Best of all is to impress them enough when renew or continue recommended to their roll-over membership. Let's cram that into perspective. Can you rather spend $10, 000 with your marketing or $70, 000 with your marketing, if both would generate that much member revenue? Of course you opt spend seven times less at the same results!
That's not saying that generating new memberships does not matter, because it most certainly is. But attracting new members shouldn't mean neglecting the members you may. It's funny how businesspeople are sticky sweet each and every guests, but once that guest turns into a member, that salesperson rarely gives creedence to them again. Okay, a little like funny... it is surprisingly sad, considering your members are intelligent enough prior to buying this change in attitude. Overpromising and underdelivering are a standard feature of the health club industry generally. It is your job it is all this doesn't happen attainable club!
Find out what makes your members happy.
Ask everyone when they check in before desk to fill out quick survey. Ask both closed-ended issues and open-ended questions, allowing them to elaborate on what they like and dislike. Ask when they have any recommendations and ensure that you implement them, within facet.
If you require a prospect and part needs your assistance, you will need to oblige the member. The chance won't be upset. Laundry, they will recognize that your paying members are valued and are well looked after. If you take that extra moment to relieve your existing member coping with your prospect, you can use it as an exclusive selling feature. "Sorry about this. At least you should feel great that we would drop anything to assist one of our members! "
Always study your members, always say hello and goodbye around the world, and make it some degree each day to satisfy a few of your members a little better. Ask them how your day went. Ask how their loved ones is doing. Show them an innovative exercise. Introduce them to a different member with similar hobbies. Make sure you maintain your existing members and they will always take off you.
Do you own a fitness center and like what I must say? Join me my personal efforts to change the landscape throughout the health club industry with unique work out center marketing strategies, membership shuts, steps for opening a far more gym, tips to retain your personal members, and much that much more at http: //www. curtismock. com We could your trusted friend and partner as if you strive to operate a more successful health club business. I look forward to opportunities to serve you and all of fitness business needs.
Curtis Mock
http: //www. CurtisMock. com
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